Test Emails A/B Email Campaign
Try out different emails to see which ones get more clicks/sales/interaction
Tiffany
Last Update hace 2 años
To use A/B testing for Email Campaigns:
Go to Marketing > Emails > Email Campaign
Create a new email campaign and click the A/B Testing tab
Choose whether you'd like to split-test the Email subject line or the Email content.
Set the A/B Test Duration time (after this amount of time, the winning version will be sent to the rest of the contacts)
Set the number of variations you want to test.
Note - A minimum of 10 contacts are needed for each variation (creating 4 emails to split the test would require 40 contacts, 10 for each test).
Choose whether the Winning Criteria will be Unique Open Rate or Unique Click Rate
Set the Delivery method (Send Now or Schedule the Campaign)
Note - A/B test campaigns will currently not work for batch schedules or RSS schedules.
Once the email campaigns are sent out, you can check the enhanced statistics and reports of variations and overall email campaigns.
