Understanding Warrior Funnel Stat Calculations
Tiffany
Last Update 2 years ago
Navigate to your Warrior funnels and choose the funnel you want to view stats on.
Then, click on the STATS tab found after the Steps Tab.
Page Views
All: All page views - any individual visit.
Unique: Unique visitors that visited the page.
Opt-ins
All: The number of users opted in through a two-step order form or email capture.
Shown below is one of our Warrior Cloud Instructor stats.
> In this example, 200 people visited the page to enter their email.
> Out of those 200, 133 were unique (first-time visitors).
> Of the 133 unique visitors, 91 people "opted in" and shared their email to access the next step.
> The percentage of unique visitors that opted in after viewing your page the rate is 68.42% (which is amazingly high 🙌)
Rate: “All Optin” is divided by Unique Page views.
Sales
The number of orders placed at the funnel step level (the live fire order form)
You can see how many upsells were made for each step inside the Warrior Funnel by clicking the little arrow to expand on the left-hand side of each step.
Rate
At the funnel step level: The number of times ANY product is purchased is divided by unique page views.
At the individual product level: The number of times the particular product is purchased is divided by unique page views.
Quantity
The total quantity of all products purchased in this funnel step.
At the product level: The total quantity of the specific product in that funnel step.
You can see how many upsells were made for each step inside the Warrior Funnel by clicking the little arrow to expand on the left-hand side of each step.
Amount
At the funnel step level: The total value of all the classes/products sold in that step.
Avg Cart Value:
The average spending across all your students when checking out (the higher, the better)
Earnings / Pageviews
All: Sales Value divided by All page views (not unique page views).
Uniques: Earnings are divided by Unique Page views.
In the example below, you will see that you make $34.08 for every person you get to this step of the funnel. Some will purchase and some will back out.
